We think it’s pretty simple. When was the last time you paid attention to a magazine ad? Or even a TV ad? When did you last spot a billboard and say to yourself “I have to have it”? We can’t remember either. You need social media because it’s the most relevant, effective and measurable form of marketing available.
SOCIAL MEDIA IS NOW PRIMARY:
Social media is no longer an afterthought or a job for your intern. Social media is not something you should have just for the sake of having it. We are entering an age where social media has become the primary focus and all other traditional platforms are falling far, far behind. You need social media marketing to survive and stay competitive. It’s not a luxury item.
There’s no better marketing tool to track your performance than FB ads manager. Now with countless objectives and techniques made available to the savvy marketer (and not so user friendly for the average joe shmoe), tracking email sign ups, sales, website traffic, shopping cart activity and more is absolutely measurable. More so than an expensive magazine or TV ad that gives you ZERO data. Placing a FB pixel on your site means tracking is made easy from the start. No excuses. You can see what your ROI is dollar for dollar with social media marketing. No more soft metrics. Reach and impressions are not the KPI’s. Sales conversions and cold hard CHA-CHING is made possible in ways no other digital tool allows. Let the numbers and analytics do the talking.
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