“The influencer marketing landscape has evolved. It’s all about Branded Content. And you need to get involved”.
Social Exposure is connected to a wealth of social media influencers in all industries imaginable from health and fitness to medicine and technology. Our influencer reach is global and our talent is pre-vetted. We know their audience and what their fans want to see and hear.
CONTENT CREATION:
There is a hidden agenda behind influencer marketing… and that’s content creation! With the content influencers create, we re-purpose that in our paid advertising efforts to make your campaigns and your brand more “in demand” and “popular”. Building your social proof is our goal through influencer marketing.
BRANDED CONTENT:
Instagram recently launched “branded content campaigns” that have changed the influencer marketing game entirely! With branded content ads, businesses and brands now have the opportunity to maximize their reach and awareness through paid partnerships with creators beyond their followers.
When branded content ads pop up on your feed, you will see “paid partnership with” – which allows for ad transparency. This is an ad that was created by the influencer, posted on the influencers personal IG page and “boosted” as a campaign to double the reach, impressions, engagements and website visits. You, the brand owner, now have access to direct KPI’s and can optimize the ad for maximum results!
PRE-VETTED AND AUTHENTICATED:
Influencers seem to be popping up all over the place in more and more sectors making it harder for the business owner to vet and authenticate.
Leave it to us. We know exactly what to look for when dealing with content creators and we even have a database of trusted micro and macro influencers of our own.
While influencers drive your awareness and engagement up, our paid ad campaigns using their content, spikes your sales. It’s a social media marketing circle!
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WHAT WE DO
Strategize and plan
- Strategize: what type of influencers fit best with your desired demographic ?
- Create the offer: what do influencers receive in exchange for content creation?
- The ask: What do we expect influencers to create in return?
- The social medium: what social platforms work best for your brand?
Source and vet:
We sift through our very own in house database of influencer profiles and find the best matches for you. Influencers have been pre-vetted to ensure their following and engagements are real and authentic.
Pitch and attack:
We communicate with influencers directly on your behalf. Our influencers trust our opinions and therefore respond to us quicker.
Organize and manage
All influencer communications are managed on a shared spreadsheet for you to see. You can keep track of influencers who posted content or still owe content and have access to all content creation in one place.
Repurpose for branded content:
Once influencer content has been generated, our in house advertising team re purposes photo and video content in branded content campaigns through instagram ads manager for maximum reach and engagement. These influencer posts appear on their personal pages as “paid partnership with”.
Repurpose for paid social advertising:
We believe in the power of using influencer content in our paid advertising strategy to help make your brand appear popular and in demand.
Reporting:
Monthly wrap up reports on influencer programs and branded content campaign analytics.
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