Macy’s Style Crew

Project Description

Everybody knows and loves the trusted department store giant of New York City: Macys! 

Macys houses an influencer program called “Macys Style Crew” where brand ambassadors and creators post video and photo content of personal style and  wardrobe inspiration from the Macys brand. Macys wanted to host a bespoke, invite only influencer event to bring Macys Style Crew ambassadors face to face. The goals: generate live social content, spark inspiration in the influencer community and generate awareness about what’s next in fashion. 


Social Exposure conceptualized, produced and managed a luxurious, private dinner party in the heart of New York City.  With a customized 4 course dinner menu, a panel of celebrity speakers including Maria Menounos, branded gifting and an intimate setting for Macys Style Crew creators to mingle, the event was considered a smash success and now will become an annual staple. 




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1200 West Avenue,  Miami Beach,
FL 33137