Kohana Coffee entered the very saturated field of cold-brew coffee. By leveraging the woman-owned story and product differentiators, we helped drive consistent sales month over month through social platforms with story driven campaigns on Facebook and Instagram.
How we did it: Energetic Creative & Paid Ads with Special Offers: How do you stand out in a sea of cold-brew beverages? Have a bad-ass story to tell, capture the spirit of your target with #WomenOwned, and give special promotions to the right target at the right time.
Results
• Over 20% increased e-commerce sales per month on average
• Drove 5,000+ visitors to brand website
• Over 2 Million targeted brand impressions
• Established brand credibility through content creation and influencer program
