The NFT art scene is popping in NYC. To strike while the iron was hot, independent art studio Muzi Labs (now Formento TV) collaborated with established artist Cornelia Thomsen to create a digital NFT version of her famous “Stripes” painting collection. The collection was to be sold live during an invite only launch party, hosted at the artists penthouse in the Upper East Side of Manhattan. Muzi Labs came to Social Exposure with a big ask: Make my party hot, invite the top art purveyors, sell NFTs!
Social Exposure conceptualized, produced and marketed the “Stripes XD” NFT launch party with flying colors. Because of our expansive network in NYC, we produced a guest list of top art buyers, art collectors and art dealers who showed authentic interest in the art for our client to “make a deal”. Our in house event production team managed catering, alcohol sponsors, staffing, photography and videography, press invites, influencer invites, hand picked guest list, other sponsorships and full on site event management.