Steve Peretz is a Marketing machine (but actually a real person) with a deep focus on proving the often elusive return on investment for digital initiatives.He recently took a leap of faith, transitioning from his role leading a health innovation practice at Beyond International Corporation to becoming Chief Marketing Officer of YaVe Tequila. In his time at Beyond he co-founded Together in HF, the first social network dedicated to patients and caregivers affected by Heart Failure, along with other digital initiatives that focused on measuring behavior change.

In Steve’s role at YaVe Tequila, he leads everything under the umbrella of Marketing as the team prepares for Tequila season and expand into new markets across the US while proving the measurable impact of each marketing initiative. He also sits on the Advisory Board of Katama Swim, guiding them on Operations and Marketing decisions as they scale globally.