We think it’s pretty simple. When was the last time you paid attention to a magazine ad? Or even a TV ad? When did you last spot a billboard and say to yourself “I have to have it”? We can’t remember either….
You need social media because it’s the most relevant, effective and measurable form of marketing available.
People tend to use social media marketing to PROMOTE a business, or a service. We find that’s the best way to get ignored. As writers, we take pride in our ability to use social media to tell stories, create compellingly shareable content and entertain your brand’s followers while gaining many more. Social media is where you expand your brand’s distinctive voice and encourage conversation. Social media is where you gain loyalty, trust and develop your “cool” factor. “Come eat here” never works.